Thursday, August 24, 2023
Nolan Sheffield
Why your sales funnel looks more like a pretzel
In today's dynamic market, your sales process can resemble an Escher painting but is this a bad idea? We explore the idea that chaos in B2B sales is a feature, not a bug.
Tuesday, September 3, 2024
Marcus Eldridge
What homelessness can teach us about B2B sales
Most people don't feel comfortable creating content that draws comparisons between desperate poverty and business practices but we think there's a silver lining to every humanitarian crisis.
Wednesday, October 25, 2023
Celeste Vandermark
The ultimate guide to writing emails no one will read
We've perfected the art of creating messages so bland, so jargon-filled, that they're guaranteed to be ignored or sent straight to spam. Learn how to write subject lines that scream "Delete me!"